Matt Siber (US American, b. 1972)
McDonald’s, 2003
C-print on paper
Gift of Dr. Anthony Terrana, 2018.81.7
16 ½” x 12”
In his Floating Logos series, Matt Siber digitally manipulates familiar urban landscapes to play with perceptions of late-stage Capitalism as utopia or dystopia. Existing within a globalized, post-industrial economy entails constant exposure to consumerist demands—whether driving down the highway or even just looking out the window, you’re confronted by an onslaught of advertisements appealing to your purchasing (or literal) appetite. By removing the physical structures that support instantly recognizable corporate logos, Siber encourages closer scrutiny of the economic structures that loom over us and alter the horizon ahead.